It is already a buyer's market today, the key is how to find the potential needs of customers and provide the corresponding content. Now in market competition, too much focus on what competitors are doing and what to do, and then a similar same imitation, rather than innovation. Imitation can also alternative innovation, such as tencent QQ is imitation QICQ before, but now the QQ users far beyond QICQ.

 Focus on the potential needs of customers, is likely to be "only I have."It is difficult to imitate easily, innovation, the pursuit of quality of products and services under the condition of the same cost route already cannot satisfy the business enterprise long-term survival, differentiation strategy to make the enterprise and obtain certain development.

Gift enterprise development more and more become like diversified business, how to maintain the "core" competitiveness, must cautiously towards diversification, correctly handle the relationship between diversification and highlight the main business. Using the product patent trademark protection, support product intellectual property rights, to imitate only "shape" and "sprit does not like .An enterprise can't be in many aspects have the core competitiveness, therefore in the diversified development at the same time, most of the energy must be betting on with the relevant part of the business enterprise development core strategy.

Gift market become more and more multifarious, the same type of products with hundreds of manufacturers.  a strange common phenomenon, if a new product  goes to market, it will be copied in a week immediately.