gift packaging as the kind of commodity packaging,  not only must achieve the basic function of packaging, protect the goods completed, the transmission commodity information, selling goods, but also should concentrate interpersonal communication message, promotion gift of positioning, it is a system of human emotional communication medium and bridge of friendship.As a modern image of gift packaging, is different from the general common packing, has its own characteristics, mainly has the following five features: high-end modern gift packaging is the main carrier of gifts, is part of the gift items.Therefore, to choose the appropriate packaging materials, structure and decoration design, to embody the gift of noble, delicate and luxuriant feeling, meet people's psychological needs .Targeted modern gift there is a wide variety, different occasions, time, holidays, object, should be the different gifts, which requires the gift packaging should be very clear.Uniqueness of different gifts which are found in different areas, and each region has its unique personality, in particular the gift packaging design of tourist commodities, but also to highlight its local characteristics in the region or a nation, or traditional features, highlights its local conditions and customs, give a person a kind of different region amorous feelings.Usually the more personal gift packaging more popular with people.Interesting gift convey mutual feelings, especially to young people's gift packaging, be sure to have fun and interesting.Otherwise a bland are no fun gift packaging is not welcome.Novelty old gift packaging can make boring, lack of novelty and aim to please.Especially for the higher technological content of gifts, packaging materials, process, style and decoration design should embody the advancement of technology.With concave and convex three-dimensional packing of the production process, for example, aseptic packing and guard against theft, etc., can be packaged with novel and unique style to reflect the science and technology

locate the gift packaging design some interesting content and a higher aesthetic interest, a focus on traditional culture and deepen the experience, should pay attention to the traditional inheritance and deconstruction, the pursuit of artistic taste and explore.In the gift packaging design emphasizes on the style of a natural, healthy, kind, plain and the aesthetic consciousness of environmental protection, as a gift packaging design.Not just limited to circulate on the market, shelves and display, more involved in people's social relationship and life detail, gifts have emotional communication, hands spread characteristics, all of these different packaging "one-off" commonly used features, need to have an intriguing connotation, the charm of refreshing, more humanized design become the key.