Highly decided to field of vision, the Angle change of attitude.Do marketing talking to what we talked about the problem, I think about three questions, and three point of view, standing in the point of view of the marketing, enterprise itself on the customer's point of view of marketing, standing in the point of view of the marketing competition, I think these three aspects is the foundation of marketing, is the foundation, cannot leave all of the marketing analysis to the comprehensive, variety, combination of three elements.Any combination of the three elements can be infinite change, and how each factor has more factors can be divided into combination.First to talk about standing in the point of view of the marketing, marketing is one of the first base, "marketing management" major kotler is standing in the perspective of enterprise, what should we do, to attract consumer choice.STP and 4 p change boundless, profound grasp these two aspects, if can you can the infinite change of marketing and magic.Everything is under your control.

STP is to stand in the Angle of the marketing strategy to realize marketing, 4 p in general is to stand in the Angle of the tactics to realize marketing, but also can saying is to stand in the Angle of the strategy to realize marketing.Market segmentation, target market, market positioning (STP).Is made a direction, product, price, channel, promotion (4 p) is a completed six pulse excalibur strategy.Four elements can form an infinite combinations.Marketing management is to solve a problem, what can I do could make customers to buy?I do a bit better product quality, customers may produce purchase;Lower price, the customer may also produce purchase;Convenient channels to purchase, customers may also produce purchase;Promotion, to customers, also can make the customers to buy.This is the role of marketing management, allowing you to make possible customers to buy the means and measures.Many things indeed kotler 4 p is standing in the perspective of enterprise to fast selling products as the research object, it is not suitable for like steam

What is customer demand?2500 years ago Confucius has pointed out that the core of marketing is "Confucianism" - to meet customer demand.And the core of Confucianism is "benevolence"."Benevolence" performance from two aspects, one is active benevolence "-" "has to stand and stand, oneself to achieve and talent";The other is passive "benevolence" - ", do as you would be done by ".This is standing in the point of view of the demands of consumers.What we think is not necessarily the consumer thinking, we believe that consumers will like it, consumers don't necessarily like;We think consumers don't like, consumers might like.Consumer is the most elusive.But also have to consider.How consumers have to buy, he buy the decision-making process of how to make.What is the psychological characteristics of his?In this foundation, 4 c can to a certain degree of consumers' needs is what?

Customer desires and needs, access to meet customer cost, convenience and communication customers to buy.This is the basic factor to determine whether consumers purchase.What customers want?To get what I want to pay?How can I get more convenient to get what I want, customers how to know my product is the best.Through these analysis, we will know whether consumers is how think, whether can we do to satisfy consumers need.

We know what we do customers buy may produce?We also know how consumers buy?But we know that these customers are likely to buy?Also not necessarily.Because we don't know whether others also provides consumers with our products and services?We don't know other people is how to understand the consumer buying process.When we don't know these, we can't determine the consumers will have to buy our products.This is about to stand in the Angle of the competition to meet marketing.I think competition is the essence of the marketing, if there is no competition, need marketing?For the competition is the foundation of research the current main potter competition theory, he is too young model of competition.Another is competition of three kinds of strategy, differentiation, low cost and centralized strategy.

This is the understanding of the current competitive strategy.In the competition, of course, there are strong opponents to the weak, and fight against longer odds.These are the research topic.

Enterprise itself, the needs of customers, competitors, this is the three basic marketing, I think is the three elements of marketing, the three elements of the flexible and shifty is bound to bring strategy, strategic variable.Is bound to bring understanding variable.And each element and can be divided into multiple elements, this constitutes a myriad of different levels of the combination of elements, each kind of combination, is inevitably a kind of strategy, is inevitably a kind of strategy.This is the endless strategy and tactics.Grasp the three elements and three internal changes in the direction of each factor, the degree of change, and the characteristics of the variety of combination way, we can more clear understanding of marketing.